VP of Sales – India, ASEAN and ANZ
Avaya
Richard Loberas is the Vice President of Sales for South APAC, bringing a wealth of expertise in enterprise technology, specifically across Contact Center Sales, Full Cycle API Management, and Cloud Sales solutions. With extensive international experience spanning the Asia-Pacific region, Richard has built an outstanding track record of driving software sales and accelerating revenue growth in complex and challenging market environments.
A strategic leader at his core, Richard excels not only in business development and client relationship management but also in the operational mechanics of sales. He is highly regarded for his ability to define robust sales processes, shape essential selling skills, and elevate team performance through dedicated coaching and mentorship. His leadership style is deeply rooted in the values of hard work, trust, and close collaboration, allowing him to build and scale high-performing, unified teams.
Beyond his revenue accountability, Richard’s core strengths include stakeholder relationship management and effective, detail-oriented communication. He believes that strong internal partnerships and trust-based client relationships are the cornerstones of long-term business success. Today, Richard continues to lead the South APAC region with a focus on sustainable growth, team empowerment, and delivering transformative cloud and API solutions to modern enterprises.
