Digital Strategy and Investment Consultant,
Be Strategic
With over 28 years of experience in corporate strategy, investment attraction, strategic brand communications, government engagement, and issues management, I bring a deep understanding of ASEAN markets and the ability to integrate strategy, investment, and communication to drive sustainable national and corporate growth.
I specialize in digital strategy and investment consultancy, partnering with public and private sector leaders to accelerate digital economy transformation and position nations and corporations at the forefront of innovation. My expertise lies in developing investment ecosystems, aligning policy and business priorities, and attracting high-value digital investments that fuel long-term competitiveness.
As Senior Vice President, Digital Investment at the Malaysia Digital Economy Corporation (MDEC), I led the Digital Investment Office, securing over RM250 billion in digital economy investments (2022–2024) from global technology giants such as NVIDIA, Google, AWS, Oracle, and Bytedance—
cementing Malaysia’s position as a leading tech powerhouse in ASEAN. I also supported the country delegation to the World Economic Forum and was acknowledged in UNCTAD’s World Investment Report 2025 for my contributions to Malaysia’s digital investment success.
Previously, as CEO of Edelman Indonesia, I rebuilt the business, winning major IPO and corporate mandates from Garuda (GMF), BRI Syariah, and Asia Pulp & Paper, while strengthening partnerships with Shell, Unilever, and Samsung. Earlier, as Managing Director of Edelman Malaysia, I launched the Financial Communications unit and led high-profile mandates for FGV, Tune Insurance, MRT Corp, Petronas, and Sarawak Energy.
Recognized as a trusted business strategist and senior consultant, I continue to advise leaders on digital transformation, strategic communication, and investment policy, helping shape resilient ecosystems that attract global capital and advance national progress.
