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Vigneswaran Sivalingam

Organizing Chair of the 10th Customer Experience Summit
Protem Chairperson of CX Malaysia
President of CCAM


What is a business, if not for the customers it acquires and serves?

For years, companies competed on being faster, better, cheaper. But in today’s digital & experience economy—that’s no longer enough.

Customers have changed. Expectations have shifted. Demands are greater.

  • They want more than a transaction.
  • They expect you to know them.
  • They believe you should tell them what they need—before they realize it themselves.

In all these, it has become more visible that Experience is the new battleground and Trust is the ultimate currency!

Lots more conversations and dialogues of such at the 10th Customer Experience (CX) Summit by CX Malaysia (Official) this November.

Join us at the beautiful 5-star facilities of the One World Hotel for the CX Summit 2025 on 11-12 November.
A not to be missed engagement!

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