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Andy Cranshaw

Director of South East Asian Operations,
COPC Inc. Asia Pacific Region


Andy Cranshaw is a customer experience performance improvement specialist with over twenty five years’ experience in the Customer Service Industry, twenty of which have been spent in South East Asia.

Andy Started his Career in the Contact Centre Industry with Sitel UK and came to Malaysia in 1997. Prior to joining COPC Inc. Andy was Senior Principal Business Consultant with Genesys, a US based provider of customer experience software solutions. Andy has also held senior executive roles at eLoyalty Australia (CRM Consulting), VADS Berhad (BPO), Datacom S.E Asia (BPO) and Scicom Sdn. Bhd.(BPO)

He was a founding member of the CCAM (Contact Centre Association of Malaysia) and has been awarded a Gold Lifetime Achievement award for his service to the Malaysian contact centre industry.

Andy is an experienced and well-respected trainer in customer experience and customer relationship management. He is a COPC Inc. Certified Facilitator for COPC’s HPMT, Best Practices For CX Operations, Six Sigma Yellow and Greenbelt, Best Practices for Vendor Management Organisations and COPC Quality Training. In the twenty years since he came to Malaysia he has delivered literally hundreds of public and in-house programs for Customer Experience Professionals throughout the Asia Pacific region, including Hong Kong, Singapore, Malaysia, Australia, China, the Philippines and Taiwan as well as the UK and the US. He has also lectured for the Institute of Direct Marketing (UK) and the Securities Institute in Australia.

CX SUMMIT 2018

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