Group CEO,
ITAPPS
Sim Kim Huat is the Group CEO of ITAPPS and an accomplished business leader with over 20 years of experience driving digital transformation, customer experience innovation, and business growth across Asia.
With a strong foundation in cloud, contact center, and customer engagement technologies, he has successfully led organizations through large-scale transformation initiatives—bridging strategy, technology, and people to deliver measurable business impact. His leadership is defined by a passion for innovation, operational excellence, and empowering teams to achieve breakthrough results.
At ITAPPS, Sim drives the company’s strategic vision and regional growth, helping enterprises harness technology to elevate customer experiences and accelerate their digital maturity in an increasingly connected world.






